Ask yourself this question. Is my website helping my Law firm or harming it?
As more and more legal clients turn to the internet to research and evaluate potential law firms, a well-designed and informative website has become essential for any law firm. Here are the top five must-haves for a law firm website:
1. Clear Navigation and Design
Your website’s design should be professional and visually appealing, but it should also be easy to navigate. Your site’s visitors should be able to quickly and easily find the information they need, such as your firm’s practice areas, attorney profiles, and contact information. A cluttered or confusing website can turn off potential clients and lead them to choose another firm instead.
Remember, no one calls a lawyer when everything is going well. Your clients are reaching out to you because their world is upside down, and need help. Make the journey as simple as possible.
2. Detailed Practice Area Pages
Ensure each of your firm’s practice areas has its own dedicated page on your website. These pages should provide detailed information about the types of cases your firm handles, the experience and credentials of your attorneys, and any relevant legal resources that potential clients might find helpful. Be sure to use clear, concise language that non-lawyers can understand.
3. Attorney Profiles
Your website should include detailed profiles for each of your attorneys. These profiles should include information such as their education, experience, professional affiliations, and any awards or recognitions they have received. Also, include each attorney’s brief biography or personal statement to help potential clients understand their personality and approach to practicing law.
4. Testimonials and Reviews
Including client testimonials and reviews on your website can be a powerful way to build trust and credibility with potential clients. You can either ask satisfied clients to write reviews on your site or collect reviews from third-party review sites like Google, Yelp, or Avvo. Be sure to respond to any negative reviews in a professional and constructive manner.
Reviews are a powerful tool in your toolbox. Powerful reviews let your potential client know that you care and will fight for them.
5. Contact Information and Calls to Action
Prominently displaying your contact information on your website makes it easy for potential clients to contact your firm. You may also want to include calls to action throughout your site, such as inviting visitors to schedule a free consultation or sign up for your firm’s newsletter. The easier you make it for potential clients to take action, the more likely they are to choose your firm over a competitor.
By including these five must-haves on your law firm website, you can create a professional, informative, and user-friendly online presence that will help you attract and retain clients. If your law firm’s website needs improvements, simply contact firstname.lastname@example.org or fill out the contact form to start your project.